In this chapter, the creator of the popular social bookmarking site, seekright.com, reveals that he has discovered a rival dating app that is trying to copy the look and feel of his own site. The company's programmers have been working furiously on new features, and one of the most popular features is the ability to vote for a release of a new version of the site. In order to participate in the voting process, however, one must be a member of the "official" account of the company. This means that the person who comments the most on the release of the latest version of "seek right.com" may be from a "secret" company. The creator explains that he is tired of working on the project, and that one comment does not represent the entire community of seek right. However, he also realizes that if the company continues to copy other people's work, then no one will ever be motivated to create original content.