This chapter opens with a conversation between adam and his assistant, anthony. Adam is hungry and needs to eat quickly. Anthony asks to be hurried to the kitchen so he can get some food for his son. The two discuss the importance of early marketing and the fact that there are many young children in the world. They discuss how they will market their products in different parts of the world, and then they discuss whether or not they should shoot a picture with their son. They decide not to do the photo shoot because it would be inappropriate for a two-year-old to participate in such a shoot. They also discuss whether they should meet with the famous fashion designer Helen-chang, whom they believe to be the most popular and sought after designer in Europe.